Descent into Darkness
An immersive experience exploring the unknown
Descent into Darkness is a narrative-driven campaign that was developed as a speculative concept for a game or interactive experience.
As Art Director, the focus was on visual cohesion and momentum: leading critiques, organizing meetings, managing deadlines, and channeling feedback from the professor into clear direction for the team.
Within the campaign, a primary contribution was the LUCIFER poster and its accompanying Instagram campaign, establishing a darker visual identity that aligned with the narrative tone of the VR experience
