EA FC × Nike
A campaign at the intersection of football, gaming, and sportswear
Cryoshot Kickoff is a pitch to Nike Design Directors, developed by me ant 4 other students structured as a Gen Z mental Health and Wellness campaign, encouraging Gen Z to be active and create community.
As the lead, I was tasked with cohesion of narrative, leading critiques, organizing meetings, managing deadlines, and providing feedback.
The pitch centered around my personal story of my sneakers and the community I was able to commemorate through them.
